Privacy Policy

Who We Are

BackMellow is a small direct-to-consumer brand selling lumbar support pillows online. Our website is backmellow.com. If you have questions about this policy, email support@backmellow.com.

Information We Collect

We may collect the following types of information:

Information you provide

• Contact information — such as your name and email address, if you contact us directly.
• Order information — when checkout is live, this will include your name, shipping address, email, and payment information (processed securely by Stripe — we do not store card numbers).

Information collected automatically

• Browser and device data — such as your IP address, browser type, and operating system, collected via server logs or analytics tools.
• Usage data — pages visited, time spent, and how you interact with our site. This helps us understand and improve the shopping experience.
• Cookies and local storage — we use cookies and browser local storage to save your cart contents between visits, so you don't lose your selections.

How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders
• To communicate with you about your order or a support inquiry
• To improve and maintain our website
• To respond to questions or feedback you send us
• To protect the security and integrity of our site

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Cookies and Local Storage

Our website uses browser local storage to remember your cart contents between sessions. This is stored locally on your device and is not transmitted to our servers. You can clear your cart data at any time by clearing your browser's local storage or site data.

We may also use basic analytics tools (such as Google Analytics) to understand site traffic and user behavior in aggregate. These tools may use cookies. You can opt out of Google Analytics by using a browser extension or adjusting your browser settings.

Third-Party Services

When our checkout is live, payment processing will be handled by Stripe, a trusted and PCI-compliant payment processor. Stripe collects and processes your payment information directly — BackMellow does not store or access your card number or CVV. Stripe's privacy policy is available at stripe.com/privacy.

We may also use standard web hosting and analytics services. These services have their own privacy practices, and we select them carefully.

Data Retention

We retain customer information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, or resolve disputes. If you would like to request deletion of your personal data, please email support@backmellow.com.

Your Rights

Depending on where you are located, you may have certain rights regarding your personal data, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Opt out of certain data uses

To exercise any of these rights, email support@backmellow.com with your request and we will respond promptly.

Children's Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this page occasionally so you're always informed of how we handle your data.